Stella McCartney awarded for the eco-strategy. Gives an example to others

Stella McCartney, a pioneer of sustainable fashion, was again appreciated for her efforts in promoting an ecological approach to clothes. This time the Co10 Leadership Award went to her hands.

CO10 Leadership Award is a reward awarded every year to ten companies related to fashion that put sustainable development in the center of their activities. Behind the award is Common Objective, i.e. an organization that brings together professionals associated with fashion, retail and a textile industry. Common Objective members exchange experiences in the field of sustainable fashion , They debate on new solutions and good practices in this currently popular topic.

Over the past year, the industry has recorded an amazing increase in the interest [theme], from increased consumer demand and government involvement, to many new entities that focus on sustainable development – translated by the former chairman of the British Fashion Council, Harold Tillman.

Competition for balanced

The jury, which was composed of representatives of the largest and most famous companies such as Kering, Farfetch or Vivienne Westwood, chose ten winners. Interestingly, the prize itself – according to the spirit of sustainable development – is granted virtually. The criteria at which the CO10 Leadership Award committee made the choice were very wide. Covered brand mission, business model, products and services, sustainable development plan and communication strategy. The winners of the competition were awarded for the unique ability to combine commercial strategies with the idea of sustainable development.

Under an ecological star

Stella McCartney is by far the most famous winner of this year’s edition of the competition. The designer has been conducting a “science race” since the beginning of her activity, or rather – with herself? It is difficult to find another brand that would be as involved in the development of ecological fashion as the British.

Stella and team R&D For many years they have been working on creating durable but harmless materials. From news – The brand uses Microsilk, i.e. laboratory made silk. It also uses Mylo – alternative skin grown from mushrooms. Stella McCartney He is also working on replacing Nylon Ekanyl. It is a material obtained from processed fishing networks. Is it possible to create more ecologically?

Stella is happy to share with the world with his achievements in the subject of Stella. Recently took part in the December climate summit COP24 in Katowice. As a representative of the UN, and at the same time a representative of the fashion industry, she presented a climate action card. Stella McCartney also eagerly appears at conferences ( BOF Voices ) and lectures for students. She could talk about ecology endlessly.

Best of the best

In addition to Stella McCartney, M was also Christopher Raeburn. The British designer is known for cooperation with the largest brands, and since last year he is also the creative director of the Timberland brand. Creating for Eastpak, Clarks, Barbour or Moncler , As for his own brand, Raeburn uses surpluses of materials and clothes to give them a second life according to the password “Remade, Reduce, Recycle”.

This year, the CO10 Leadership Award also went to the less known to the wider audience, but also involved brands. Osklen (Eco-Obuwo), Indigenous (ecological brand haute couture), Outland denim (ethical denim). The award was also awarded to Mayamiko (a brand for women supporting employees from those at risk of poverty regions) and Sonica Sarna Design (Indian creative concept cooperating with local artists). Ethical Apparel Africa – company dealing with sourcing in the fashion industry and a producer of organic cotton – The Rajlakshmi Cotton Mills.

Topic sustainable development For several years, he has been gaining more and more interest – not only among brands, but above all their clients. And after all, customers are the biggest motorboat of everyone brand. Initiatives such as Co10 Leadership Award are extremely needed projects. If only to spread knowledge of “ eco-unique ” and the brands that stand behind them. Will the balanced development be inscribed in the mission of every fashion brand in a few years? May it not be a pious wish …