Fashion podcasts: Showroom.PL establishes cooperation with Okuniewska
Showroom.PL starts with a series of conversations entitled “Girls from the neighborhood ”. He will be led by Joanna Okuniewska, author of the popular podcasts “Tu Okuniewska ” and “My friends idiots ”. Podcast is part of the communication platform of the campaign “We have so much in common ”, around which the activities carried out by the showroom.
New episodes of the format will be published every Wednesday morning. In “ girls from the neighborhood ” Famous and unknown voices will perform, working and mothers, older and younger girls. Each of them can have different experiences or opinions, but they all want the same: to love and be loved, feel safe and decide about your happiness.
We want to show that women may differ very differently, but there are many planes on which they can communicate. That’s why we decided to create our own podcast. I believe in this format to reach our consumers, we want to build the image of the brand close to women, and the podcast, given the listener’s profile and its degree of attention, is the perfect medium for this. In “ girls from the neighborhood ” We will conduct talks about inspirations, desires, challenges and joy of being a woman – says Anna Waśko, Head of PR & Brand in the showroom.